The Dutch spend an average of one and a half hours a day* on Fax Lists their timeline. Young people even 2 hours and 20 minutes. For inspiration, to communicate, to entertain or to buy something. Fax Lists An interesting place for marketing professionals to be visible. A large reach and high engagement is often the goal. However, research shows that the goals set for social media are not always achieved. High time for Frankwatching to investigate among our readers where marketing and communication professionals see opportunities, Fax Lists but also challenges. Market research agency Markteffect surveyed 192 relevant respondents for us about their goals and challenges for social media. The respondents have positions as marketing and communication officer, online marketer or director.
The number of respondents may not be very high, but they Fax Lists are in the middle of the target group in terms of relevance. The results of this research certainly provide direction. All results are contained in a whitepaper that you can download below, and a summary of the findings Fax Lists can be read below. About the respondents 39% is between 18 and 34 years, 49% between 35 and 54 and 12% is 55 years or older. Fax Lists With regard to the roles: 52% are marketing and communication employees, 16% director and 14% marketer. 7% are social media marketer, 7% content employee, 5% 'other'.
The respondents are nicely distributed across the various Fax Lists sectors, with the exceptions being communication and business services. In terms of responsibility, 56% say they are ultimately Fax Lists responsible for social media activities and results. 38% is co-responsible. Social Media Strategy Do marcommers also work with a social media strategy ? Hell yes! 40% works on the basis of an annual strategy. 'No', answers no less Fax Lists than 30%. And 20% view it every six months. Market research Frankwatching and Markteffect on the use of a social media strategy. Business social media at the forefront LinkedIn is most often used for.